For anyone buying leads — Angi, Google, vendors
You Paid for That Lead. Did Anyone Call It?
The invoice is real, the results aren't, and somebody's to blame — the vendor, or your own response system. We measure which, with timestamps, before you spend another dollar either way.
Score Your Lead HandlingFree · 10 questions · about 3 minutes · scored 0–100 with a written report
The Angriest Invoice in Local Business, Audited
"We paid for leads and half never got called" — every lead buyer says it, and the anger goes hunting for one villain. At Half Never Got Called, we measure the road a purchased lead travels through YOUR system: arrival, alert, first attempt, follow-up. Then the blame has numbers, and the fix has a target.
- Scored 0–100 with a written report
- Monthly lead-burn estimate, from your own numbers
- Measured discovery: timed test leads, timestamped at the source
- Fixes scoped from measurements — from $2,500
Where the Lead Money Actually Burns
Where the Money Burns
The vendor's share (junk, resold, out-of-area) and your share (slow alerts, one-attempt calls, dark hours) — split honestly.
The Math
Leads × miss rate × close rate × job value — with close rates set LOW, because shared leads are races.
How We Measure
Five days of timed test leads through your real intake, at the hours leads actually arrive. Timestamped.
Shared Leads Are Won in Minutes
The vendor sells the same customer to three or four businesses, and the job goes to whoever responds first. In a live business we measure, inquiries answered fast reached a booking at 29.7%; ones that waited, 10.9% — same source, same quality.
A paid lead your system reached an hour late wasn't a bad lead. It was a race you entered after it ended.
The Proof Behind the Numbers
Measured findings come from a live outpatient specialty practice we work with, anonymized. Its numbers, not industry averages — the point of measuring is that yours will differ.