What lead buyers ask us.

Some are — that's the vendor's share, and it's real. But "junk" is also the verdict slow response writes on good leads: in a live business we measure, waiting inquiries booked at a third of the rate of fast-answered ones, from identical sources. Until speed-to-lead is measured, "junk" and "answered too late" are indistinguishable — and the free score is where telling them apart starts.

Minutes from the vendor's alert to your first contact attempt. On shared leads it's nearly the whole game, because the same customer went to your competitors simultaneously and most buyers never measure it — which is why the businesses that do, quietly win the races.

Maybe — after you know your split. A terrible close rate with fast, persistent, measured response is a vendor problem: negotiate or leave, with evidence. The same close rate with slow response is YOUR problem wearing the vendor's jersey, and the new vendor will inherit it. The discovery separates the two with timestamps.

No — we don't sell leads. We measure and fix what happens to the ones you already buy. Think of it as auditing the half of your acquisition machine that no vendor will ever audit for you.

Anyone buying leads: home services on Angi or Google Local Services, legal intake, practices buying patient leads, real estate and financial services, auto. If a vendor invoices you per lead, it fits.

Run your own math on the cost page — at trade job values, even a handful of missed races out-costs the audit. And small budgets deserve measurement most: you can least afford the burn.

The app is the alert channel; the measurement covers what happens after — how fast the tap actually happens, at which hours, and what follows a no-answer. Vendor apps also only track THEIR leads; your ledger should judge every source on the same clock.

No. Test leads arrive through your real intake from the outside, like any lead. Whatever we can't observe externally, the discovery reconstructs from your own alert timestamps with your permission.

Ten questions: your vertical, lead volume, delivery channels, after-hours handling, response speed, whether speed-to-lead is tracked, follow-up count, ownership, job value. You get a 0–100 score, four axis scores worst-first, and a written report with a monthly lead-burn estimate from your own numbers.

The written analysis is produced by Claude, an AI model, from your answers and computed scores only — every claim traces to something you said. The scoring is published, deterministic math. We name the AI because it's true.

Five business days of timed test leads entering through your real intake — at the hours leads actually arrive, evenings included, per your written permission. We log alert-to-attempt minutes, channels, and follow-up counts, timestamped at the source. Then the measured report, the vendor-vs-you split, and a working session.

A handful of ordinary-looking inquiries across five days — the kind you already pay to receive. None become real jobs, and every probe is identified to you after the window closes.

The vendor's review concludes you should buy more leads — every time. The $500 buys measurement from the only party in the conversation with nothing to sell you afterward: if your handling is fast, "the waste is the vendor's, here's proof" is the deliverable, and that's the document their rep least wants to see.

Builds start at $2,500, quoted in writing after the discovery, scoped to your actual gap. Most lead buyers fund it from waste they were already paying for. The floor is published because hidden prices waste everyone's time.

You have the report and the estimate. Strong score — your case against the vendor just got stronger; keep it. Leaking score — the report's next step is the discovery, booked and prepaid online in one step. No sales sequence.

The discovery is priced to stand alone, so "your handling is fast" is a deliverable we can afford — and half our value IS that finding, aimed at your vendor. Every finding carries timestamps you can check. Estimates and measurements are labeled separately in writing.

Don't — verify. The score is free and shows its work. The discovery is $500 against timestamps you can inspect. Every step is sized so you're never trusting us past the evidence in hand. Who we are: about page.