The fix
What "fixed" looks like for a business that buys leads.
Not a new vendor and not a bigger budget. A response system that enters every race in the first minute — and a ledger that finally judges vendors on facts.
Fixed, described honestly
- Every paid lead gets an instant response — a text within the first minute, identifying your business and offering a real next step — at 2pm or 9pm, because the race starts when the lead files, not when you open.
- Every vendor's delivery lands in one owned queue — no more alerts scattered across emails, apps, and dashboards with different watchers.
- No-answer triggers a sequence, not a shrug — attempts across phone and text until the lead answers or declines. You paid for the at-bat; the system takes all the swings.
- Every vendor gets a contact-rate scoreboard — leads delivered, leads reached, minutes-to-first-touch, jobs won. Renewal conversations change permanently once this exists.
- A monthly number proves it holds: median speed-to-lead, contact rate, cost per REACHED lead. The metric vendors hope you never compute.
What's deliberately absent: any specific tool's name. Fixed is a state, and the right build depends on your vendors, your hours, and where the measurement finds your leads dying. That's what the discovery decides, and why we won't quote before measuring.
What engagements look like
Builds start at $2,500, quoted in writing after the discovery, scoped to your actual gap. The same timed-lead measurement runs again after the build — before/after as timestamps, not promises. Most buyers find the build pays for itself out of leads they were ALREADY purchasing.
Score first. The evidence decides the rest.
Three minutes now beats another quarter of paying for silence.
Score your lead handling