Who's behind this
We measure things for a living. This is the lead-bill door.
Half Never Got Called is operated by Code63 Labs, a small US build shop with one house rule: verified at the source, or it doesn't get asserted.
Code63 Labs builds measurement and response systems for local businesses. The conviction behind this door came from attribution work for a specialty practice: tracing thirteen months of inquiries source by source, the verdicts everyone held about lead quality kept dissolving under timestamps. "Bad" sources were sources whose leads arrived at unstaffed hours; "flaky" leads were leads that waited; and a third of even staff-entered inquiries silently lost their follow-up. Response, not source, kept deciding.
Lead buyers live that confusion with an invoice attached — paying per lead while the response side goes unmeasured, then blaming the only party who sends a bill. This door exists to put timestamps under that argument.
What we can show you
- The measured findings — the numbers on this site come from a real engagement's records (anonymized; it's their data, we did the measuring), labeled as such, because honesty about evidence is a habit.
- A working demo of our measurement dashboards on realistic fictional data — email for a walkthrough link.
- This site's own machinery — the assessment, scoring, report and booking are systems we built and run. Take the assessment; you're test-driving the workmanship.
The rules we work by
- Estimates are labeled estimates. Measurements carry timestamps. The difference is the product.
- Prices are published. $500 discovery, builds from $2,500.
- No invented proof. No fake testimonials, no stock-photo team, no statistics we can't source.
- The AI is named. Report analysis is written by Claude, an AI model, from your answers — it says so in every report.
Questions, walkthroughs, or checking we're real: meschelle@aisostudio.com.
Judge the workmanship directly
The assessment is the front door of what we build. Free, three minutes.
Score your lead handling