Who's behind this

We measure things for a living. This is the lead-bill door.

Half Never Got Called is operated by Code63 Labs, a small US build shop with one house rule: verified at the source, or it doesn't get asserted.

Code63 Labs builds measurement and response systems for local businesses. The conviction behind this door came from attribution work for a specialty practice: tracing thirteen months of inquiries source by source, the verdicts everyone held about lead quality kept dissolving under timestamps. "Bad" sources were sources whose leads arrived at unstaffed hours; "flaky" leads were leads that waited; and a third of even staff-entered inquiries silently lost their follow-up. Response, not source, kept deciding.

Lead buyers live that confusion with an invoice attached — paying per lead while the response side goes unmeasured, then blaming the only party who sends a bill. This door exists to put timestamps under that argument.

What we can show you

The rules we work by

Questions, walkthroughs, or checking we're real: meschelle@aisostudio.com.

Judge the workmanship directly

The assessment is the front door of what we build. Free, three minutes.

Score your lead handling